Hamelin Paperbrands

Black n’ Red is an established and market leading range of premium stationery.

We worked with the client to extend their range to include a highly exclusive product aimed at driven professionals.

Responsive, versatile, quick, creative and always value for money. 032 are excellent at picking up projects and running with them whether they’re big or small. A pleasure to work with, their breadth of skills and services have ensured projects can come in on brief, on time and on budget.

Gerard O'Mahony, Hamelin Paperbrands

The Problem

In order to maintain Black n’ Red’s market leading position, parent company, Hamelin Brands created a product aimed at the top end of the market. We were tasked with creating a brand identity for ‘BLACK’, designing elements of the product and its packaging.

The Solution

With a clear understanding of the profile of the target audience we employed our strategic i5 approach to fully understand their aspirations and the brands they identify with.

Our solution amplified the products key attributes – high quality and beautifully designed, reflecting the target audience’s professionalism and attention to detail.

The distinctive branding and language used to portray the brand - ‘ENGINEERED FOR BUSINESS & YOU’ - represents both the quality of the brand and the audiences desire for premium products which illustrate their professionalism.