Greene King IPA

Greene King is the UK’s leading pub retailer and brewer, running over 2,900 pubs, restaurants and hotels across England, Wales and Scotland.

They provide comprehensive sponsorship across the game of Rugby Union.

Responsive, versatile, quick, creative and always value for money. The 032 team are excellent at picking up projects and running with them whether they’re big or small. A pleasure to work with, their breadth of skills and services have ensured projects can come in on brief, on time and on budget. 

Their ability to jump on a large project, such as IPA’s Sponsorship of England Rugby where they extended our brand so that it became an integral part of the matchday experience and the rebranding and refurbishing of 26 bars at Twickenham, which they did in only three weeks, has always given me peace of mind that we have an agency who can deliver when we need it most.

Rooney Anand - Former CEO, Greene King

The Problem

We were asked to design the campaign for their Six Nations Rugby support. Our challenge was to embed a pint of IPA into the experience of watching rugby, either on TV, at home, in the pub or at the stadium itself.


The Solution

We started the design stage by developing a 12 bottle pack, exclusively for Aldi. The art direction was approved and we then developed a whole catalogue of marketing support.

Every IPA branded item received our rugby campaign treatment. There was huge exposure as we created promotional packs, bespoke pump clips, bar runners, bespoke pint glasses, in-store display units, pallet wraps, collector card campaigns and competitions as well as using social media to encourage customers into their pubs to watch the matches.