Creative pump clip designs for 11 new seasonal beers for the historic Wadworth brewery

The Problem

How could we create a collection of beer brand designs with a modern twist? Whilst stimulating interest in fresh audiences encouraging them to sample the delicious taste of Wadworth ales?

The Solution

Unseen is unsold and first and foremost our designs needed to compete for attention within their environment.

To aid recognition, our creative response delivered consistency through the pump clip shape and the Wadworth logo position. This acted as a framework for individual designs to then come to life, each one reflecting the personality, taste or theme of the beer in question.

The final collection consists of an eclectic mix of styles that form a set that provide real visual impact.