Nestling in the Frome Valley, Somerset Valley has been producing desserts for generations of British families.

The Problem

Parent company Andros, briefed us to create a fresh look and feel for the full range of products which captures Somerset Valley’s British heritage and showcases these delicious desserts.

The Solution

We combined the history of the product with strong use of the Union Jack and fresh modern, mouthwatering photography - using our in-house studio, to create the perfect balance.

We regularly revisit these packs, updating them in line with new guidelines, for example sugar reduction requirements, ensuring at all times that the technical detail is presented clearly.