We work with client partners to sell more of their products by influencing shopper behaviour instore, online or on the move. We're creative through and through but our thinking is always underpinned by strategy – you don’t have to be chaotic to be creative after all.
Brand activation – creating
brand differentiation and shopper/consumer
value to drive sales across multiple channels...
Co-creation workshops - with
our client partners to deliver...
Retail activation – bringing
your brand to life where and
when it matters...
We know that results are what really counts. The minute you stop measuring is the minute your business stops improving and so we are always gathering data and looking for opportunities to increase ROI.
We're independent, we're qualified and we’re an award winning agency. Our intelligent and unique approach to packaging, point of sale and shopper marketing will help you realise your business opportunities both strategically and creatively.
So our unique i5 approach connects Investigation, Insight, Inspiration, Implementation and Interrogation, combining strategic science with creative magic to truly understand your industry, your brand and your customers.
Investigate – Knowledge is power, so this stage is a fact finding mission to gather as much relevant information as possible. This would include a thorough review of your business, your aims, your competitors and the landscape in which you operate. Where appropriate, we would run focus groups and gather market insight.
Insight – We channel our skills and experience to find out what can really make a difference. At this stage we focus on one key question: “What do your customers want and need?” We utilise a range of tools and techniques to respond to our research and identify opportunities.
Inspire – Our highly creative thinking and Creative Club workshop approach mean that nothing is missed; from the visual design, through the relevant customer journey and onto a compelling call to action, all with the aim of getting your brand noticed and of course into their basket.
Implement – Coming up with a great campaign is one thing, but making it work is just as important. We test and learn everything from targeting to propositions, from creative to incentives. With our streamlined work processes and meticulous project management, we deliver on time and on budget, every time.
Interrogate – The end of the campaign isn’t the end of our input, far from it. Rather we take a long hard look at things to see what worked and what needs refining. This is our starting point for moving forward, ensuring you get maximum value from your marketing spend and improved results year-on-year.