Rebranding a bestseller

Time to evolve

When historic Scottish brewery, Belhaven, commissioned us to modernise their best-selling Twisted Thistle IPA, it provided us with a great opportunity to evolve a much-loved product with a fresh new look, helping it to compete in a highly competitive market place.

Emphasising the ‘twist’

With the emphasis on the ‘twist’ our new designs are bold and impactful, without forgetting the brand’s Scottish roots.

We’ve supported the change in both packaging and on pump displays, with a wider range of in-pub collateral too.

The perfect evolution

032 Design have managed to provide the perfect evolution of our much-loved Twisted Thistle brand. It’s fresh and engaging but also links nicely to our previous designs too, so our customers can still easily recognise it.

Fiona Matheson
Senior Brand Manager, Belhaven Brewery

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