East Coast IPA

This Greene King beer combines the aroma of American hops with the refreshing quality of traditional British ales.

The Problem

We were commissioned to help develop the rebrand of this popular beer and apply it across a range of high impact collateral, whilst appealing to a younger audience.

We were also asked to amplify the brand at the National Union of Student’s (NUS) Exhibition at the NEC.

The Solution

We worked hard on really pushing the brand, and the final result was a show stopping centrally positioned exhibition which stood out to anyone who walked past and really intrigued people to come and visit and find out more about the brand and what it has to offer. Our client was extremely pleased with how everything looked and has since received a lot of praise for the stand.

We also contributed to the development of the East Coast IPA brand guidelines, enabling consistent implementation across all items and channels.