When it comes to household names, they don’t come any bigger than Coca-Cola. So how does a market leader try to increase sales? By providing the ‘perfect serve’, focusing on choice, pouring and presentation.

The Problem

Through in-depth research, Coca-Cola discovered that 79% of customers are more likely to order a soft drink if bars and restaurants deliver the perfect serve. What’s more, providing the perfect serve can increase spend by 21%.

So the challenge was to communicate this insight to the people managing and working in a variety of food & beverage outlets.

The Solution

We produced an information pack to the trade which uses a range of high impact and informative infographics alongside engaging visuals to demonstrate the financial benefits of providing the ‘perfect serve’ with a strong call to action to visit the website and watch the training video.

The document also provides information on a number of other ways in which Coca-Cola can help businesses to increase their profits from the sales of soft drinks.